As part of the "JADE" programme agreement, LeGret Association wanted to produce a video designed to
raise awareness of the role of young citizens in society, as well as their political and civic actions on important
issues such as the ecological transition and gender identity.
The video has 3 main aims: inform, raise awareness and encourage.
raise awareness of the role of young citizens in society, as well as their political and civic actions on important
issues such as the ecological transition and gender identity.
The video has 3 main aims: inform, raise awareness and encourage.
For this film, I opted for a graphic approach that I'm particularly sensitive to personally and creatively: the 'cut-paper' or 'collage' style.
Over and above the fact that this type of artistic direction has become an effective standard in graphic design, I like its 'orderly jumble' aspect as well as the possibilities of playing with different materials.
This graphic direction seemed all the more relevant to me as it fitted in perfectly with the context of the project.
Thanks to the use of photos of real people working in the field, it gives a close connection with the human element, which is an important aspect of the JADE program.
Over and above the fact that this type of artistic direction has become an effective standard in graphic design, I like its 'orderly jumble' aspect as well as the possibilities of playing with different materials.
This graphic direction seemed all the more relevant to me as it fitted in perfectly with the context of the project.
Thanks to the use of photos of real people working in the field, it gives a close connection with the human element, which is an important aspect of the JADE program.
Moodboard & Graphics References
In my creative process I drew my inspiration from several films or visuals in order to mix them together while infusing them with Le Gret's colours and thus obtaining a unique result.
Sources: Fern "VMWARE: Beyond the Valley"; Fromsquare : "Jagiellonian University"; The Furrow "Machine Learning Fairness"; Coat of Arms "Color Genomics | Why Is Genetic Testing Important?"
Stillframes
Process & Animation
Over 30 different portraits was used for this part of the animation.
CREDITS
Client : Le Gret
Direction and Production : Grégory Jaillard
Animation : Florine Guillanic & Gregory Jaillard
Voice-over: Robin Grimaldi
Music & Sound Design : Mooders
